Copyright © Mikkel E. G. Hansen

2017

Alfred Andersen Leather

Who is Alfred Andersen?

Alfred Andersen is one of few remaning shoeworkers who's managed to turn his passion into his lifestyle. He owns a leathersmithing workshop in Svendborg and has become an integral part of the towns's identity.

The projejct

Alfred’s website proposal was very complex. He wanted minimal maintenance requirements, but at the same time, he wanted a fully-functional website including an expandable webshop – allowing him to reach new clients outside of the Svendborg area.

This task was met with several setbacks and alterations, pushing the tight deadline to its very limits.

Showcase of my work for Alfred Andersen
Graphics Design Web/Frontend Photo/Video

WordPress

Webshop

Brand Design

The first steps...

My team and I kicked off with many hours of research and planning. Each member were assigned areas of responsibility. I was primarily responsible for photography and the overall visual identity.

We agreed that an ideal solution would "being Alfred's workshop universe to the end user's screen" and went our seperate ways getting to know Alfred's clients, building a customer journey, design system, web framework and a SoMe plan to compliment his business as much as possible.

This was a challenge...

As we had very few images to use, we had to work out *exactly* what we needed, as we'd only get one opportunity to visit Alfred in Svendborg due to travel time and expenses. On top of this, we'd have less than 4 hours to execute our plan...

View Design Manual Early Web Prototype

The Photo Session

After a long trip with limited gear, we went to work with our photography plan of over 120 pictures.

The outcome of this allowed us all to properly test our staging solutions, as we'd been relying on placeholders up to this point. Below are a few of the results of the photography session.

Sample photo from the photoshoot Sample photo from the photoshoot Sample photo from the photoshoot Sample photo from the photoshoot Sample photo from the photoshoot Sample photo from the photoshoot

Wordpressification

Now that we'd tested our prototype and tied all content together, we needed to realize it using WordPress. Wordpress is a pain to work with, as the only reliable means of modifications is by creating a "Child Theme" to overrule a basic theme.

Technically, everything is possible through Child Themes, however we also had to account for potential updates breaking our work. it required a lot of frustration dodgy patchwork to achieve the result we expected...

View Demo Website