This concept is a easily readable morning magazine with the intent of giving an honest, politically balanced and fact-based “bad taste in their mouths”.
It was created to incorporate my skillset into something entertaining and original that’d make people go “…oh, come on…” (or “ej…” in Danish).
Have a look at it yourself! The magazine keeps distance to celebrities and politics and focuses more on presenting raw facts in a simplified manner.
Read the Magazine (PDF)
A project like this requires a lot of preparation.
One thing is researching the content itself for the articles, the other is the challenge of writing it down, making it presentable and making the tone of voice sound feel natural.
The magazine itself also needs to be visually appealing, its layout and typography must be clear and readable and the articles must be clearly distinguishable.
A whole other aspect to this is researching potential readers and giving the magazine an actual purpose in those people’s lives and figuring out how to trigger a genuine “…oh, come on…” reaction.